Britain on Foot

Britain on FootWe are proud to be playing a part in a major new government-backed initiative – Britain on Foot.

This campaign, which will be formally launched at Westminster on 24 October with a public launch to follow in Spring 2013, aims to inspire the general public to get active and enjoy the Great British outdoors. It is the brainchild of the Outdoor Industries Association whose members, including HF Holidays, are contributing to the funding.

OIA logoOur CEO, Brian Smith, said: “Britain has beautiful countryside and a fabulous coastline. It is a big, varied and wonderful outdoors and it is ours to enjoy. We want more and more people to gain from the social and health benefits of this great playground. That is why we did not hesitate from putting finance, experience, people and commitment behind the Britain on Foot initiative.”


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