Our board of Directors

As a co-operative society, HF Holidays is governed by a Board of 12 volunteer Directors, elected from the Society's members. Our Board set the strategic direction of HF Holidays, and are made up of members who have a passion for walking and activity holidays in both the UK and abroad. Collectively, our Board aim to reflect the interests and background of the wider membership. Individually, Directors offer professional or commercial expertise.

Meet our board

Helen Boaden
Helen BoadenHF President
I have always been drawn to the simplicity of HF’s vision: bringing people together to enjoy the pleasures of fresh air, stirring landscapes and great company. I love striding out on green hills under big skies and thank HF for helping me discover marvellous new parts of the U.K. as well as great walks abroad. Holidaying with HF is frequently inspiring, sometimes exhausting but always fun. I would like these simple outdoor pleasures to be on offer to future generations. It’s vital to support our unique organisation as it adapts to a rapidly changing world whilst keeping its core values and vision intact.
Ben Reid
Ben ReidChair
I am a relative newcomer to HF Holidays, joining in 2013, but I have felt at home from the start. I love the ethos of a member owned business that focuses on satisfying the needs of its members. I have taken a number of HF Holidays in the UK and Overseas and enjoyed both experiences. The one constant factor has been the quality of our volunteer leaders and we need to ensure that this important element is at the heart of our future plans.
Stephen Swift
Stephen SwiftVice Chair
I am passionate about our much-loved HF Holidays, and I believe I have the right blend of professional skills and experience that the Board is seeking. My senior level experience of the leisure industry includes holidays, hotels, and restaurants. This involved strategic planning, property, digital technologies, and financial performance. Professionally I was a main board member of the National Trust responsible for all its commercial activities including Holidays and Hotels and then Chief Executive of a major animal rescue Charity.
Richard Drury
Richard Drury
My first HF Holiday was aged 7, and they continued through my teenage years. I then took my own young family on HF holidays and now my son and daughter are at university, I've enjoyed breaks with my wife, and over the summer have just gone to Newfield Hall and Derwent Bank with my son; it was great to see how well both have been refurbished - a vision of the future!
Elaine Barclay
Elaine Barclay
I have been passionate about HF holidays since my first family walking holiday at Newfield Hall in 2001 when I experienced the wonderful atmosphere and ethos that is unique to HF and would consider it a privilege to be able to offer my extensive industry and academic experience to influence the future direction of HF Holidays. Over the past 17 years I have been on many HF walking holidays, watching HF grow and diversify with great interest.
Keith Sellens
Keith Sellens
For 35 years I have been involved with HF as a guest, member and more recently a leader. Our family have derived great fun and fellowship from HF. Its continued wellbeing and development is close to my heart. My focus will be on maintaining the core values of inclusivity and sociability created throughout our history whilst ensuring that we are fit and ready to continue providing excellent value for future generations.
Mel Barlow
Mel Barlow
I discovered HF Holidays on a family holiday in 2015. I was immediately hooked by the HF Holidays experience; impressed by the fantastic leaders, the privilege of staying in unique houses and the great group of people we enjoyed the activities with. HF Holidays is the only UK holiday cooperative and a Which? Recommended Provider. I value its difference, its ethos, its people and its quality.
Linda Haydon
Linda Haydon
I took my first HF holiday in 2013 in the Lake District and have been on five further holidays since then – four in the UK and one most recently in Puglia, Italy. I have always been impressed by the enthusiasm and loyalty to HF of both the leaders and the hospitality staff and have always found the group members are drawn from a wide range of backgrounds but all share a love of walking and the outdoors.
Rebecca Horlock
Rebecca Horlock
Having experienced HF holidays from childhood, I am looking forward to introducing my own young family to all that HF has to offer - the sense of community, coupled with fun, exploration and exercise. I value the opportunity to volunteer my time and expertise to keep this very special organisation thriving for many more generations.
Leslie Brantingham
Leslie Brantingham
I have been an investment member for well over 10 years and am following my parents’ tradition as long term members. I value the unique nature of HF holidays, its membership, and the clientele attracted to its holidays. It is this unique nature, its USP, which I believe should form the basis of the Forward Plan. I offer an alternative, inquisitive and challenging view to others’ leisure industry orthodoxies, which I believe will be a healthy and constructive dynamic.
Louise Cottingham
Louise Cottingham
I have been an HF guest for thirty years enjoying Worldwide, European and UK holidays. Qualifying as a walking leader seven years ago was a proud moment. HF isn’t just another faceless holiday company. Its people make it: from the investment provided by members; the time devoted by volunteer leaders; the efforts of staff in Houses and Head Office. As a long-standing and passionate member of HF, I am keen that we continue to develop a culture in which everyone’s view counts.
Davina Vencatasamy
Davina Vencatasamy
I am an enthusiastic, passionate individual who enjoyed experiences of HF holidays so much that I wish to ensure opportunities are there for future generations, accessible to all. I believe that becoming involved in a more strategic way is the best way I can help with this vision.

Our company values

Our Board live and breathe our company Values as part of the way they work.
Collaborative
CollaborativeIn working together we achieve more
Trusted
TrustedWe do the right thing
Ownership
OwnershipWe take responsibility to make things happen
Exceptional Experiences
Exceptional ExperiencesOur standards are exceptional because we care
Inspiring, Passionate & Fun
Inspiring, Passionate & FunWe love what we do and do what we love

Do you have the skills & experience to join our Board?

Each year, there are three vacancies created as Director's retire from a four-year term. Being a Director of HF Holidays is a voluntary, but important, enjoyable, worthwhile and rewarding role and the Board is keen to encourage members, especially our female members, to consider standing for election.

What we're looking for & how to apply

Each year, there are three vacancies created as Directors retire from a four-year term. The Board is responsible for the strategic direction of the Society. Appointments are on a voluntary, non-executive and unpaid basis. Being a Director of the Society is quite onerous but it is rewarding and worthwhile. The Board is keen to encourage members of all ages, genders and ethnic backgrounds, to consider standing for election.

We must have a balanced Board that represents the views of all our members and volunteer leaders, however, particularly in these Covid times, we need people with the strategic and business skills to move our Society forward. You can see the skills and expereince that we're looking for in future candidates, and get insight into how to apply for the Board and the process after on our dedicated page, Join Our Board.