Our board of Directors

As a co-operative society, HF Holidays is governed by a Board of 12 volunteer Directors, elected from the Society's members. Our Board set the strategic direction of HF Holidays, and are made up of members who have a passion for walking and activity holidays in both the UK and abroad. Collectively, our Board aim to reflect the interests and background of the wider membership. Individually, Directors offer professional or commercial expertise.

See how to join our Board of Directors

Meet our board

Helen BoadenHF President

I have always been drawn to the simplicity of HF’s vision: bringing people together to enjoy the pleasures of fresh air, stirring landscapes and great company. I love striding out on green hills under big skies and thank HF for helping me discover marvellous new parts of the U.K. as well as great walks abroad. Holidaying with HF is frequently inspiring, sometimes exhausting but always fun. I would like these simple outdoor pleasures to be on offer to future generations. It’s vital to support our unique organisation as it adapts to a rapidly changing world whilst keeping its core values and vision intact.

Malcolm OliverChair

I believe that what HF has to offer is really special. I have been a member for over 10 years, have visited virtually every one of our UK houses, been on European and Worldwide holidays. I love walking, from Nepal and New Zealand to special places in the UK. HF provides an extra dimension adding friendship, fun and good food to the mix.

Stephen SwiftVice Chair

My wife and I are both keen walkers and lovers of the outdoors, and our holidays with HF have been a real joy ever since our first holiday to Derwent Bank. HF Holidays has a unique formula. We aren't just another 'holiday company'. We are owned by our members and are hugely fortunate to be supported by our volunteer walk leaders.

Cheryl Hunnisett

I found HF about 10 years ago and have been on a variety of holidays; Worldwide, European and UK. I felt very welcome, made good friends and love HF's unique approach to much I became a leader too. This experience shapes my views about HF's future.

Elaine Barclay

I have been passionate about HF holidays since my first family walking holiday at Newfield Hall in 2001 when I experienced the wonderful atmosphere and ethos that is unique to HF and would consider it a privilege to be able to offer my extensive industry and academic experience to influence the future direction of HF Holidays. Over the past 17 years I have been on many HF walking holidays, watching HF grow and diversify with great interest.

Ben Reid

I am a relative newcomer to HF Holidays, joining in 2013, but I have felt at home from the start. I love the ethos of a member owned business that focuses on satisfying the needs of its members. I have taken a number of HF Holidays in the UK and Overseas and enjoyed both experiences. The one constant factor has been the quality of our volunteer leaders and we need to ensure that this important element is at the heart of our future plans.

Read Ben's experience as a Board Director

Mel Barlow

I discovered HF Holidays on a family holiday in 2015. I was immediately hooked by the HF Holidays experience; impressed by the fantastic leaders, the privilege of staying in unique houses and the great group of people we enjoyed the activities with. HF Holidays is the only UK holiday cooperative and a Which? Recommended Provider. I value its difference, its ethos, its people and its quality.

Read Mel's experience as a Board Director

Wendy Sudbury

I love HF. I love the ethos. And I love the holidays. I'm proud of our wonderful volunteer leaders and field advisors and the knowledge they bring. I even love the country dancing! I've been a member for nearly 25 years and have introduced family and friends.

Steven Bishop

Like you, I cherish the Society, its commitment to both activity and sociability, its co-operative values, its member led constitution and its volunteering foundations. I've been a guest since 1992, a member since 2008 and also an employee in the Finance Department between 2008 and 2012.

Stephen Guile

I discovered HF 13 years ago. I was impressed by the good organisation of my first HF holiday, in Slovenia, and many since, in the UK and abroad, including recently my first long-haul HF Holiday. I was attracted by HF's co-operative character - borne out by our highly skilled leaders, team and fellow guests as well as the invariable atmosphere of friendliness and helpfulness on holidays.

Mark Hoffman

As both a guest and a leader (UK and Europe, guided and family walking) I have experienced many different and enjoyable HF holidays. As a leader, I get great personal pleasure and satisfaction from helping guests to have a memorable holiday experience, especially those who are new to HF or who have personal challenges.

Linda Haydon

I took my first HF holiday in 2013 in the Lake District and have been on five further holidays since then – four in the UK and one most recently in Puglia, Italy. I have always been impressed by the enthusiasm and loyalty to HF of both the leaders and the hospitality staff and have always found the group members are drawn from a wide range of backgrounds but all share a love of walking and the outdoors.

See how we are governed

Our company values

Our Board live and breathe our company Values as part of the way they work.

CollaborativeIn working together we achieve more

TrustedWe do the right thing

OwnershipWe take responsibility to make things happen

Exceptional ExperiencesOur standards are exceptional because we care

Inspiring, Passionate & FunWe love what we do and do what we love

Find out more about our values

Do you have the skills and experience to join our Board?

Each year, there are three vacancies created as Director's retire from a four-year term. Being a Director of HF Holidays is a voluntary, but important, enjoyable, worthwhile and rewarding role and the Board is keen to encourage members, especially our female members, to consider standing for election.

What we're looking for

Every year we survey the skills and experience that the current Board offers. We have a remarkably well-qualified Board with a wide range of relevant knowledge. However, we would particularly welcome candidates with Board-level experience from the leisure and travel sector. Looking forward, we have plans to manage and develop our UK properties, so it would be valuable to have additional Board-level expertise in commercial property estates. As more and more aspects of modern life are conducted online, we would benefit from stronger Board-level experience in social media, website and e-commerce. We take our responsibilities as an employer seriously and feel the Board would also be enhanced by more senior level expertise in this field.

How to apply

Nominations are now open. The closing date for applications is 31 December 2020. If you feel that you would like to contribute to the future of HF Holidays, we would encourage you to stand for election, or if you know another member who may be interested, please encourage them to get in touch. For more information, contact Sarah Davis on sarahdavis@hfholidays.co.uk.