The HF Culture

Here at HF Holidays we have a firm belief in why we do what we do, and our Mission is crystal clear. It’s why HF Holidays was created and is still as relevant today as it was back in 1913;

“To provide shared holiday experiences, which inspire friendship, fun, and an active enjoyment of the great outdoors.”

because... “we believe that among the things that matter most in today's busy world are an appreciation of natural beauty, a love of the open air, and the joy of fellowship with one another.”

This Mission supports our unique and special culture and the strong set of company values we hold at our core, helping us deliver our mission as One Team.

Our Values

We aim to achieve our vision by applying the following values:


Trusted - ‘We do the right thing’

  • We act and communicate with honesty, openness and integrity
  • We encourage constructive discussion and challenge to find the best solutions
  • Everyone is treated fairly, respected and valued

Collaborative - ‘In working together we achieve more’

  • We put people at the heart of what we do
  • Our teams have a common sense of purpose and a shared vision
  • We communicate and co-operate, sharing best practice, skills, information and ideas

Exceptional Experiences - ‘Our standards are exceptional because we care’

  • We go the extra mile to provide all our guests with memorable and high-quality holiday experiences
  • We value our heritage; and continue to be enthusiastic about evolving our holidays to meet the changing aspirations of our guests
  • We walk in other’s shoes to find the best way to deliver on expectations
  • We all have a part to play in delivering exceptional service; both within HF Holidays and to all our external guests and connections

Ownership - ‘We take responsibility to make things happen’ 

  • We empower our people to make decisions
  • We have clear responsibilities and deliver what is expected of us
  • We take personal accountability for seeing things through

Inspiring, Passionate & Fun - ‘We love what we do and do what we love’

  • We inspire people to travel and walk the world and are passionate about the great outdoors
  • We create an environment where working or volunteering for us is a fun and rewarding experience
  • We embrace new opportunities and celebrate success

Equality and Diversity Policy

HF Holidays is dedicated to encouraging a supportive and inclusive culture amongst the whole workforce. It is within our best interest to promote diversity and eliminate discrimination in the workplace.

Gender Pay Gap Report

As an organisation we are fully supportive in helping to eliminate any gender pay gap in Great Britain while addressing gender representation and supporting women in the workplace.

See Also

Opportunities at HF Holidays
Career Development at HF Holidays
Current Vacancies at HF Holidays