HF Holidays ranks top in Which? list

A hiker taking in the view from Cadair Idris in the southern part of the Snowdonia National Park, Wales

‘Well planned, well organised, well run.’

HF Holidays has been recommended by Which? this year and for the last three years, and we’re thrilled to announce that we have again taken the top spot in the recent Which? consumer survey, as a Recommended Provider of Escorted Tours 2020.

An Escorted Tour is defined as a holiday that had a planned itinerary where customers were accompanied by a dedicated guide.

HF Holidays ranks top in Which? list


In the Which? survey we are delighted to have achieved a customer satisfaction score of 89%, which puts us first across the list of escorted tour operators surveyed. The 89% rating is generated by customer scores – it is decided by a combination of overall satisfaction and the likelihood of a consumer recommending the company they travelled with to a friend. Because of our strong score, we are one of only six companies deemed worthy of the independent Which? endorsement – a clear sign to travellers that they’re making the right choice with one of our guided walking holidays.

Across the various categories considered in the survey, we’re pleased to see a number of five-star ratings, emphasising the HF Holidays difference and commitment to quality service. We're especially pleased to record that we received top marks for our accommodation, customer service and the organisation of our holidays, results that led Which? to say in their verdict that trips with HF Holidays were, ‘faultlessly organised, with ‘attentive service’.

In the survey responses, one traveller told Which? that HF Holidays ‘always deliver.’ The fact that so many of our guests and travellers have scored us so highly in an independently verified survey makes us incredibly pleased and touched as we take feedback very seriously, and listen carefully to the comments (both good and bad) that we receive, in order to evolve our holiday offering, improve our customer service and stay ahead of the competition.

Thank You

Although we’re thrilled with the survey results, rest assured that we have no intention of resting on our laurels and will always endeavour to exceed our guest’s ever-increasing expectations.

If you’ve already been on a guided walking holiday or other trip with HF Holidays, we hope that you agree with the results of the Which? consumer survey. And if you’re looking to book your first holiday with us then we hope that our Which? Recommended Provider status reassures you that you’re booking with the right company and travelling in safe hands.

With over 100 years’ experience of arranging exceptional holidays, we believe that there’s no better company to entrust your guided walking holiday plans to, and we look forward to welcoming you soon.

Walking and Activity Holidays

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