Our Mission & Values

Our Mission:

“To provide shared holiday experiences, which inspire friendship, fun, and an active enjoyment of the great outdoors.”

Walkers in the woods near Monk Coniston


because..... we believe that among the things that matter most in today's busy world are an appreciation of natural beauty, a love of the open air, and the joy of fellowship with one another.



Our Values:

We aim to achieve our vision by applying the following values:

Trusted ‘We do the right thing’
  • We act and communicate with honesty, openess and integrity
  • We encourage constructive discussion and challenge to find the best solutions
  • Everyone is treated fairly, respected and valued
Collaborative  ‘In working together we achieve more’
  • We put people at the heart of what we do
  • Our teams have a common sense of purpose and a shared vision
  • We communicate and co-operate, sharing best practice, skills, information and ideas
Exceptional Experiences  ‘Our standards are exceptional because we care’
  • We go the extra mile to provide all our guests with memorable and high-quality holiday experiences
  • We value our heritage; and continue to be enthusiastic about evolving our holidays to meet the changing aspirations of our guests
  • We walk in other’s shoes to find the best way to deliver on expectations
  • We all have a part to play in delivering exceptional service; both within HF Holidays and to all our external guests and connections
Ownership  ‘We take responsibility to make things happen’ 
  • We empower our people to make decisions
  • We have clear responsibilities and deliver what is expected of us
  • We take personal accountability for seeing things through
Inspiring, Passionate and Fun  ‘We love what we do and do what we love’
  • We inspire people to travel and walk the world and are passionate about the great outdoors
  • We create an environment where working or volunteering for us is a fun and rewarding experience
  • We embrace new opportunities and celebrate success


Equality and Diversity Policy

HF Holidays is dedicated to encouraging a supportive and inclusive culture amongst the whole workforce. It is within our best interest to promote diversity and eliminate discrimination in the workplace.

View our Equality and Diversity policy.

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