HF Holidays Strategy for Growth
Planning for growth
HF Holidays 'Strategy wheel'

At the centre of the wheel, and at the heart of what we’re doing, lies the statement ‘Building Our Tomorrow’, which states that we’re ‘building’ on current solid foundations, for all of ‘our’ futures, to be realised ’tomorrow’ in both the shorter and longer term.
Central to the strategy is also the statement ‘Our guests at our heart’ because we continue to be committed to our guests, and to being customer focused.
The strategy has three key areas: Product, Performance and People.
Associated with each of these three ‘P’s are three associated, action-orientated goals
Product
• Drive abroad growth
• Enhance the Holiday experience
Performance
• Improve profitability
• Protect and grow our assets
People
• Provide an inspiring place to work
• Drive sustainability
HF Holidays: Book with confidence
- ATOL Protected
- Which? Recommended Provider
- Celebrating more than 100 years' experience
- Our own UK country houses
- Hand-picked European Partners